Public Service Announcements

Public Service Announcements:

WWER will accept requests for Public Service Announcements (PSA) from non-profit organizations to inform residents about upcoming events.  We are a non-commercial radio station. The FCC regulates PSA’s.  Please send details at least 2 weeks in advance of the event.

Do’s & Don’ts:

1. A PSA cannot be a solicitation for funds, or for volunteers to solicit funds.
2. You cannot mention prices of any kind.  If an event event is free, you can say “open to the public”.
3. All language must be ‘value neutral’.  We cannot describe something as the ‘best’, or ‘delicious’ or any other similar adjective. It must be a simple statement of fact.
4. You cannot include a call to action – anything that tells the listener to do something.
   • ‘call 555-1234’
   • ‘get your tickets today’
   • ‘bring lawn chairs and blankets’
5. Rephrase the text to comply with the rules:
   • ‘More information is available at 555-1234’
   • ‘Tickets are available now’
   • ‘We welcome lawn chairs and blankets’